Kawasaki Robotics NA

Industry: Manufacturing and Automation Equipment
Identified,Developed And Established Strategic Alliances
Provided Online Marketing Plan
Provided Content Marketing Strategy
Result: New Business Development Within The Material Handling Segment

 

American Express

Industry: Business Financial Services
Offline Demand Generation Project.
Sales Script Optimization.
Isolated Prospect Concerns.
Developed Implementation Plan.
Designed And Optimized The Offer Matrix.
Result: 500% Offer Acceptance Increase.

On Somble

Industry : Healthcare - Nursing Support Network
Startup Marketing, Positioning and Execution.
Managed Website Buildout
Provided Marketing and Implementation Plan
Designed Lead Generation Systems
Placed 5000 Members Into Online Community Within 30 Days

B20 Project

Industry: Political Consulting, Subject Matter Expert Positioning
Successfully Leveraged And Monetized Intellectual Property
Established International Brand Equity
Migrated Value From The Online Space To The Offline Space
Repurposed And Created Value Across Multiple Media
Result: Numerous Awards and International Exposure
Media Mentions: Inc Magazine, Fast Company Magazine, MSNBC TV, Direct Marketing News

Fleetmatics

Industry: Fleet Tracking Services
Situation: Call Center Lead Cost at $457
Solution: Redesigned The Offer Funnel including
Landing Page Design For Lead Capture.
Result: Reduced Lead Cost To $175 per lead
Increased Leads Quality And Attained a 20% Close Ratio

JD Melberg

Industry : Consumer Financial Services - Annuities
Maintained Lead Volume While Reducing Ad Spend 45%.
Cost Per Appointment Reduction From $1,350 to $425
Lead Conversion Increase From 7% to 34%
Daily In Person Appointments Increase from 8 to 55
Yearly Revenue Increase From $8mil to $175mil

School Zone Publishing

Industry: Educational Publishing
Little Scholar Tablet PC Launch
Provided Messaging Matrix
Provided Competitive Advantage Matrix
Scripted and Produced Direct Response Video
Coordinated Online Video Promotion Campaign
Achieved 20,000 Online Views In 10 Days

ACT I: Take Stock of Your Story

DO AN INVENTORY OF ALL YOUR BUSINESS ASSETS,
BOTH TANGIBLE AND HIDDEN.

With the goal of building a compelling story arc with all the elements of your business ”technical, structural, systemic ” to create a successful resolution, drive up ROI, and increase revenue.

To start, we will take inventory of all your assets, both tangible and hidden. Next, we use a proven diagnostic tool for internal communication called HBDI (Herrmann Brain Dominance Instrument) for the individual, team, or company story to establish the story you are most willing to tell.

Our team will teach you the true architecture of story and how to use it to expand your business.

The Herrmann Brain Dominance Instrument(HBDI)

Understand, Apply
and Adapt Thinking for
Breakthrough Results

Learn how thinking drives your performance

Click to Download a PDF and Learn More

 

Act II

Discover Your Client's Story

THE CUSTOMER IS ON A HERO'S JOURNEY,
AND YOU HAVE TO HELP THEM BE A HERO IN THEIR STORY.

Using the same diagnostic tool, we will assess the communication between you and your customer. From what framework are you communicating with your customer? How are you listening to your client? We work with your customer to find out what story they are living. How does your business help them on their journey? Are you truly supporting them in their journey to be the hero of their own story.

Once we discover the best way to communicate and listen to your client, we can track our progress. Setting analytics in place helps you to know if what you are doing is working to increase your sales revenue.

Act III

Articulate a Superior Story

LEARN HOW TO ARTICULATE A STORY THAT OTHERS WANT TO REPEAT
THAT MULTIPLIES YOUR BOTTOM LINE.

It is one thing to know your story and your client's story. It is quite another to give language to your offer so that it could be perceived as immediately valuable and actionable.

We will work with you to identify the other stories in the marketplace so that your offer is unique, immediately valuable, and scarce. we call this "The Superior Offer.

As we mine for the gold in your story, we will teach you:

  • How to find the story you are uniquely qualified to tell.
  • How to tell your story that people are interested in listening to it.
  • How to create value for your story so that you feel comfortable telling it to your customer.

Ultimately, we will work to have people see and value the gold in your story.

 

Call Us At (732) 395-9736 Or Take The Next Step

 

Tedx Talk

The Four Stories

For Life Mastery
 

Life throws many curve balls at us. Watch and listen as David Bullock talks about the choices we make every day and how those choices define our lives. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

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