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Articulate a Superior Story
LEARN HOW TO ARTICULATE A STORY THAT OTHERS WANT TO REPEAT
THAT MULTIPLIES YOUR BOTTOM LINE.
It is one thing to know your story and your client's story. It is quite another to give language to your offer so that it could be perceived as immediately valuable and actionable.
We will work with you to identify the other stories in the marketplace so that your offer is unique, immediately valuable, and scarce. we call this "The Superior Offer.
As we mine for the gold in your story, we will teach you:
- How to find the story you are uniquely qualified to tell.
- How to tell your story that people are interested in listening to it.
- How to create value for your story so that you feel comfortable telling it to your customer.
Ultimately, we will work to have people see and value the gold in your story.